I think what people need to realize is that these aren't gummies like Haribo Gummi Bears, they aren't candy. I guess I am just so used to eating fruit snacks that are on the healthy end and aren't marketed as candy, so the consistency and texture was exactly what I expected. They are softer than candy Gummi Bears. The flavor is yummy without having an overly sweet flavor (again, not candy.) I think they're very tasty and most certainly are a delish alternative to choking down your typical vitamin horse pill. So many people have a problem swallowing pills, so these are perfect for them. I swallow pills all the time, but I definitely prefer a yummy option!
We actually keep these with my Beauty Bursts and both nibble one of each after dinner like a snack that's healthy! With the huge vitamin D deficiency that comes with due sunblock diligence, Vitamin D is a must have supplement, and this is my new go to!
Here's a very thorough breakdown on vitamin D from Web MD
Vitamin D3 800 IU Gummies - 100% Vegetarian for Kids & Adults - A Chewable Supplement by Nutrabear