I do think it's cool that they offer a lifetime replacement, in their own words:
LIFETIME WARRANTY - What Does This Mean? Well, In A Nut Shell, When Your Worn Out Camo Trucker Hat Has Had It's Last Day & Becomes Road Kill, Simply Send It Back and Well Send You A New One Absolutely FREE.
They really need a copy editor for their products though, cause the typos are glaring albeit unintentionally hysterical. Here's the actual title as it appears on Amazon