So wow, I just realized that like my last 5 or 6 posts were about hair stuff! So why not one more?
A few months ago, I lightened my hair. It's not too drastic, about the color that it is at the end of the summer after I've been in the sun for a few months, but the process is nonetheless damaging. I'm used to having really soft, sleek hair and the rougher feel of it was a bit disturbing to me. That's when I decided to pull out the big guns, Alterna and Ojon.
For those unfamiliar with the Alterna brand, just know that they're so freakin awesome that KATIE HOLMES recently became a co-owner because she loved them so much.
If you read my blog or watch my videos, you'll see me raving about Alterna all the time, and this shampoo can be added to the list. After one use (!) you can see the difference. Your hair is shiny, silky, and totally moisturized without being heavy or weighed down. There's no sulfates to stress out your hair or dry out your scalp, so a bonus for those with sensitive noggins like mine. If you color your hair, you don't have to worry about this stripping or fading your color, it actually helps your color to last longer!
Caviar, Seasilk, Bamboo, Kendi Oil & more—these precious, sustainable ingredients deliver pure, powerful benefits. And what we leave out of our products is just as important as what we put in. We believe beauty products should be FREE OF Parabens, Sulfates, Phthalates & other harsh or unnecessary additives. So important to us, this FREE OF claim appears on the front of every Alterna bottle, along with our commitment to eco-friendly packaging & fair-trade practices.