Unlike many beauty products that are hot for a minute and disappear (vibrating mascara wands anyone?) the hype surrounding argan oil is going nowhere. And while most of us have tried – and likely love – our hair and skin thanks to Moroccan oil and Josie Maran’s concentrated version – there’s even more out natural gorgeousness out there.
Argan oil is what is extracted from the nuts of the argan tree, indigenous to Morocco. The oil has a high concentration of Vitamin E and fatty acids, making it a topical superfood (if only we could eat it too!), perfect for parched skin and hair. And if Josie Maran’s skin isn’t enough to convince skeptics, the healing powers, wrinkle reducing, stretch-mark banishing, cuticle-smoothing, and acne-fighting are just a few of the reasons to love this balancing oil. Read on for the more ways to incorporate argan into must-have beauty products: