My hair is naturally wavy, occasionally curly but it's very fine and so any amount of product generally weighs it down and makes it flat. I can use this on my wet hair right out of the shower and my hair is soft and moisturized, super shiny and crazy soft and all of my waves and curls are defined and last all day! I have hold without crunchiness and my curls are defined. Frizz is completely gone and flyaways are no longer a problem. Love it!