You see your skin becoming plumper, more hydrated and visibly more youthful with the first application. You don't want to use this in lieu of a moisturizer (serums are meant to be applied underneath serum). Instead this makes your moisturizer more effective and allows your skin to retain moisture; one reason why you should apply it on slightly damp skin. make sure your skin and pores are clean to readily absorb the serum; it's always best to exfoliate at least once a week for the best absorption of serums, you really want to take full advantage of that by prepping your skin. I did a comparison of my moisturizer using this on one half of my face and none on the other, and the serum side definitely looked fresher and the skin looked firmer with fine lines temporarily filled in.
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